When you think of a promotional tool, does a banner come instantly into your mind? If it doesn't you should consider the benefits that you can derive from using this tool in your marketing arsenal. Banners are an effective way to get a message across, and are available in many sizes that are suitable for many different types of uses.
Banners are typically used to draw attention to a business or an event. They are instantly noticeable because of their size or their color, which draws the eye. In a busy area, a banner can be used to separate a business from the rest of the crowd.
Large banners are typically used as tools for an announcement. They are commonly used for store openings, or large clearance sales. These signs are typically hung outdoors, in front of or on top of a business' entrance. The colors used in these banners are bright and create a way to catch the eye of people driving and walking through the area.
People have been trained to associate large banners with an exciting event. They have been used throughout history at fairs, markets and many other locations. People know that when they see a banner, something is going on that deserves their attention. A business can take advantage of this association and use it to entice new customers.
Large banners are also useful indoors, to draw attention to a new area in a store, or a specific group of products. If you have a great deal of space in your store, you can effectively use several banners to separate groups of products, or display new products. They can be attached permanently to a wall, or hung above an aisle or an area anywhere inside your store.
Small banners also have their place in marketing. They are typically used as informational banners, or as product-specific sales tools. A picture of a new product can be displayed on a small banner, along with a brief promotional message. This small banner can then be displayed in front of the group of products or anywhere inside the store to let customers know about this sale.
Through the use of a banner stand, small banners are also useful outdoors. They can attract the attention of people walking by the store who would have normally passed right by without noticing a larger sign. Their size makes them easy to move around, and remove when necessary.
Banners can also be used as substitutes for more expensive permanent signs. They will last through many years and you can end up using them again and again if you hold regular events in your store. Many businesses have started using banners to display their company's name above their store, or in their front window.
Whether you have a large message to get across, or you just need to draw attention to a single product, you can use a banner as a cost-effective marketing tool.