The Company Conference

Large or small companies can easily use several different types of banners to display information about their conferences. We have provided an example of how one company could prepare a banner for their upcoming conference. This banner is intended to publicize the event and provide information to the attendees.

This example company holds an annual conference in a nearby hotel. The conference is located in a large room that the hotel has dedicated to these events. However, the room is not necessarily the easiest room to find. The hotel has given this company permission to display a banner to promote their event and the company has decided to utilize this banner for a dual purpose. Instead of purchasing additional signs, the company can use this one banner for both needs.

The room that has been set aside for the conference is on the first floor, in conference room number 313. The designer will need to integrate this information onto the banner after the initial design is complete. However, the designer will need to focus first on the actual design.

The colors of the banner will reflect the company's current color scheme. The logo of the company is in black and green. A two color banner can be effectively used for this type of design, by using a black background with green text. The logo for the company can be placed on the banner in such a way that the black background provides the area in the logo that is already black. This method can save time and expense when designing this kind of banner.

Since the main purpose of the sign is for information, extra graphics beyond the company logo will not be used. This will leave more usable space for the company's name, the conference information and the directions to the actual room for the conference. However, these elements will need to be arranged so that they are easy to read and understand.

The company's name will be in the largest font in the center of the banner. The phrase, "Annual Conference" will be displayed in a smaller font at the top of the banner. The secondary phrase that is needed to give directions to the room will be displayed below the name of the company, again, in a smaller font.

Now that all of the elements are ready for the sign, the company can put them together. The logo for the company will go in the left and right corners of the sign, flanking the message in the middle. This creates a balanced sign that is informative, but also pleasing to the eye.

After getting permission from the hotel, this banner will be hung outside the main entrance to the hotel. This will give employees the best chance of spotting the banner and finding the pertinent information and will also serve to let them know that they have reached the right place.