There are many reasons to purchase a banner if you are the owner or manager of a sports team. From the smallest little league to the largest professional team, banners play a unique role in promotion.
Benefit #1 - Promotion. The use of a banner at a sporting event is a great way to promote your team. You'll be able to easily display your team's name and logo as well as a sponsor message on your banner. This gives the fans a visual idea of who is playing, and if designed properly, the banner will help them identify each side.
In addition, you can use your team's color scheme on your banner to increase visual recognition. This is a powerful technique known as "branding." Once you create your banner, you can even start selling smaller banners for fans that are based on this large design. For teams that need to increase their revenue streams, this is a helpful way to integrate their promotional tactics.
Benefit #2 - Portability. Your banner is portable, which means that you can take it with you, regardless of where your team is playing. It is an easy way for an away team to bring their sign with them, and it is very easy to set-up. This is useful for teams that are on the road a great deal, or if there is no set venue for them.
Large banners are usually easily tied up at sporting events and most of these venues will have a way to do so. If not, you can construct a temporary stand that can be easily transported. You will need two long PVC pipes, as well as a base for each pipe that is filled with sand. This will keep your banner from tipping. The pipes should have brackets so that you can run a rope through the grommets on your banner to hang it.
A smaller banner can be displayed using a portable stand that is sturdy enough to hold up to the rigors of being on the sidelines. These stands are usually affordable and provide an attractive frame for your sign.
Benefit #3 - Revenue Generation. If your team needs sponsors, a banner is a great way to include their message with your team's name. Companies always need advertising and you can look at your banner as a revenue generator. Any extra space that is not occupied by your team's name or logo can be sold to a company who needs advertising.
This is a great way to get extra money for team uniforms and equipment, or the rental of a sports venue. If your team is short on funds, consider asking local companies if they would like to sponsor you and offer them a spot on your banner.
These are just a few of the benefits of using a banner for your sport's team. There are many other options that are dependent on the type of sports your team specializes as well as your regional location. With a little brainstorm, you can easily put a banner to work for you.