Designing Banners to Promote Food Items

Restaurants frequently add new dishes to their menu and banners can be an effective way to promote these new items. Whether you plan to have a large campaign, or just a small one, there are many different ways that banners can be utilized.

When you are designing a banner to promote a food item, it is very important to follow some simple design steps. These steps will help you create a banner that will showcase this food item and provide your customers with an image they cannot resist. Here are some tips on how to design your banner to promote your food items.

1. Get the best picture possible. A picture of a food item must say more than just a thousand words. It has to function as an almost tangible representative of the actual item. In order to create a banner that customers will not be able to resist, you will need to have a very good picture. The picture should be large and completely detailed. Important elements of the food item should stand out.

For example, if you are showcasing a cheeseburger that has a special kind of cheese, the cheese would need to be visible in the picture. If possible, the cheese should be shown just as it melts to give the best impression.

By using a picture that is almost good enough to eat, it will accomplish much of the promotion on its own.

2. Pick the right words. Descriptive content is very important to a banner that will be used to sell a food item. Try to think of words that describe the experience of actually eating the food. Words like delicious and mouth watering paint a picture on their own. This can be very helpful to further reinforce the picture you are using in your banner.

3. Arrange your elements correctly. The most important design element of the banner will be the actual picture of the food item. This should be placed in the center of the banner, with a border of space left on all four sides. This will provide a natural frame that will draw the viewer's eye into the center of the banner.

Text should be placed either above or below the item, but should not be placed over the picture if possible. Text can obscure important parts of the design and if you avoid doing this, it is a good idea.

4. Choose your colors wisely. Some people find certain colors unappetizing. In order to avoid sending mixed messages with your banner, select colors that are neutral and will not detract from your overall message. Background colors such as white, black or blue work well for this type of sign. Text colors should also be neutral, but should still stand out well from the background.

If you are unsure, a simple white background with black text will work well if you have a strong center image.