Your business is fantastic, you’re working with clients, shaking hands and bringing in the big accounts to aid in the expansion of your business. But what about your marketing campaign? You wouldn’t be alone if you cringed at the thought of marketing, it’s not an easy element to break into your business model and even harder when you have other very real issues at your desk. But why let marketing completely fall through the cracks, why let marketing not work for you by employing long tail strategies with little upfront cost and only the benefits of additional reach, brand awareness and possibly a few customers to boot?
Let us introduce, Vehicle Lettering; not limited to the bounds of graphic stick figure families on the back of your SUV. Vinyl Vehicle Lettering is in itself a marketing tool and your vehicle is the mobile billboard. Vinyl Lettering has been around for years, since arguably mid 40s, shortly after WW2 when it found its roots in the vinyl adhesive that become the very popular Bumper Sticker. Whereas Vehicle Lettering perhaps needs no introduction to the simply applied lettering options, it should be noted the unbelievable power of vehicular marketing. The average American travels over 16,000 miles every year, that’s distance that could mean money in your pocket, telephone rings at your business with the use of Vinyl Vehicle Lettering marketing your business services, ideals and business name to a large audience every day.
Vinyl Lettering doesn’t just come in the standard variety of colors either, though it may be the obvious choice to pick a color that’s flashy and bold against the surface of your vehicle; you should also consider the strengths of using a more custom speciality vinyl material, such as chrome, reflective gold or even a sleek carbon fiber texture. What’s more, with the right graphic design you have the potential to turn your vehicle into not just the mere marketing tool, but a design element within itself. Why stand idly by when your vehicle has the potential to become a statement within itself?
The basic considerations to take of course when ordering your Vehicle Lettering is the size of the surface you intend to apply the Vehicle Lettering. Take into consideration hanging letters such as j’s, or y’s which extend the height of the letter further due to the hanging portions of the letter. While taking into consideration the location of the surface, take note of the color as well. While obviously applying a black vinyl letter onto a black vehicle will render the graphic useless, take into consideration using colors that ‘pop’ against the surface. But color and sizing are just some of the thoughts when designing your graphics and you may consider contacting a Vehicle Lettering professional for help in ordering your vehicle lettering.
Your business has it where it counts, with Vehicle Lettering you have the opportunity to turn your mobile space into a self promoting work of art. Marketing can seem daunting, but with vehicle lettering you’re afforded the best aspects of building reach, directing guest traffic and bridging your business to the customer.